The Essential Guide to Service Design

The best customer service doesn’t not only meet customer needs but works to exceed expectations by solving towing service customer problems they didn’t even they had. Service design involves adapting service to improve its ability to satisfy customer needs. The whole point of service design services is based on customer needs to provide a final product that is relevant, and appealing as well as fully user friendly. It is what makes a customer choose one brand over the other, even if products and services are identical.

If you want to end up with a product or service that is differentiated, here are service design principles you need to adhere to.

Build the services around your users

The most important step in service design involves designing your services following customer needs and expectations. You need to ask your customers for feedback and listen to what they have to say. You can go ahead and set feedback systems in the form of surveys and online data collection formats that can help you get the much-needed data from your customers.

Involve users in every step

You must involve users in every step of the process. Users want to feel valued and empowered and are part of the brand you are promoting. Just as brands want to get insights into the customer journey, likewise, loyal customers want insights into a brand’s journey as well. You need to continuously engage your customers to be part of your brand. You need to ensure your most ideal customers are fully involved with your brand and understand what is happening daily.

Embrace Brand Transparency

Service design will be a reminder to brands that they need to deliver services in a manner that is very transparent with customer needs. What will attract customers to a specific brand’s services is by knowing that the brand can be trusted. In your delivery of services, you need at all times aim a delivering a service that exceeds user expectations. Doing so is what will help in transforming a one-time customer to become loyal and returning one.

Base your work on customer Journey

You need to base your design process around the customer journey. This journey will entail discovery, education, purchase, post-purchase engagement, and advocacy. It will be easy to rest easy once you are aware a customer has reached certain vital steps in their journey. If you don’t continue interacting with a customer, they will forget about your brand and existence, lose interest and even move to a competitor. To meet and exceed customer expectations, brands need to plan on how to move customers along the steps in the lifecycle up to a point they can become evangelists of your brand.

Provide moments of delight

The best services are those designed to change things up once in a while. Those simple moments of delights are what make a lifetime customer feel like their loyalty is worthwhile. When you have to message your customers and prospects, you also need to be very consistent with your messaging.

What You Need to Know About Business Process Automation

It is no secret that 30 percent of marketers are making use of automation to help them in personalizing customer engagements and interacting with their prospects. The adoption of artificial intelligence in almost all sectors of life including landscape maintenance has made tasks easier. When marketers are using business process automation, they have more time for high level and most creative tasks. Automation presents processes that allow teams to get more done.

Business Process Automation

Business process automation happens when a company makes use of technology to complete their day to day tasks and other menial processes. It is a cost-effective process that is quite efficient and can streamline processes in a company. Additionally, it also gives employees extra time to focus their energy and resources on tasks that matter most.

You can use business process automation in many departments and business units including marketing, sales, human resource, and customer service. If a process is repeatable, it needs to be done with as little human error as possible.

Here are some of the most common benefits associated with automation.

Saves Time

At the end of the day, simple tasks take a lot of time than desired. While these tasks are quite important and can’t be ignored, they do not necessarily have to be done by humans. Business process automation will save your employees time and resources so that they can focus their efforts on other things. Additionally, time saved will be directed on other higher ‘level tasks that truly matter.

Reducing human error

Each time we are presented with more work, the brain slows down and we fall capable of human error. We are humans and when there is a lot of work on our desk, we tend to get overwhelmed. With automation, you will not have to worry about human errors as a result of negligence, carelessness, or tiredness. With automation, you also have the benefit of having tools that can send reminders in case humans forget.

Results in happier employees

Menial tasks are usually the most hated in any employee circles. People don’t like doing these types of tasks because of how time-consuming they are. If you can put in place institutions and processes to ensure these menial tasks are worked on, you will leave your employees happier. Automation is also very important in streamlining processes and information. A business process automation software can have the entire process documented, and this information can be availed to teams. Additionally, information and notifications can be customized according to expectations.

Improving customer satisfaction

When processes are streamlined, you will be typically running a successful marketing campaign and responding to customer inquiries keenly. Doing so will lead to happier customers. For tasks that need to be done professionally and you have automated them, it will lead to higher compliance of standard and efficiency, meaning you will be promoting your brand to one that is very competent in the dissemination of tasks. With a lot of tools at our disposal than ever, there has never been a better time to automate processes than now.

Most Used Qualitative Research Methods by UX Researchers

From time to time, you might have heard the phrase, numbers don’t lie. However, as a business owner, you can’t just tell how satisfied your customers are by just looking at the numbers – you need to do much more. Towing companies such as use descriptive approaches to measure customer perception and response. Business owners need to have an understanding of how customers feel and think about a business. You can’t tell the perspective of customers in light of business by just looking at the sales numbers.

Understanding qualitative research

Qualitative research defines a form of exploratory research that is meant to uncover motivations, perceptions, and attitudes driving customer habits. Researchers use qualitative research to guide the creation of hypotheses, which can then be proved right or wrong through quantitative research. While qualitative research is focused on describing customer perceptions, trends, and attitudes, quantitative research on the other hand confirms or rejects subjective findings.

Here are the most commonly used types of qualitative research.

Ethnography research

Ethnographic research is one of the most used methods of qualitative research. It involves researchers entering participants’ natural environments to understand how they use a product. It helps in providing contextual and cultural insights into what happens to customers every day. Businesses make use of ethnographic research when they want to understand customer behavior. Assume you are a business that wants to create a new product. You can use this form of research to understand customer pain points and expectations, to design a better product.

Narrative Research

Narrative research involves the use of in-depth interviews and document analysis. It involves one or two participants being interviewed over a long period, spanning from weeks to years. Doing so helps in creating a conclusive and individualized story that offers clear insight into how personal goals influence consumer behavior. Narrative research can be particularly helpful when coming up with buyer persona because you will be following a customer journey from start to finish.

Case Study Research

The use of case study research involves employees reading several case studies to gain a deep understanding of a topic. Because what is read is based on real examples, researchers normally find similarities between their business and the case study.

This type of study helps organizations simulate changes before they can release them to the public. Case studies can also be very useful tools for customer advocacy.

Phenomenological Research

The use of phenomenological research combines different research methods including interviews, reading, and observation, to help respondents, describe a place, process, or action. It uses descriptions that are entirely based on the perspectives of the participants because the study analyzed people who have firsthand experience on the subject. One area that can greatly benefit from using this type of research is exploring how employees or customers feel about certain company policies.

Another useful research methodology is grounded theory research, which deals with uncovering explanations behind certain activities. It is done by interviewing large samples of customers and performing in-depth document research to better understand how customers use products.

What you need to know when building an eCommerce business

The eCommerce business is now exploding. It is growing at a very high rate, thanks to convenience brought about by online purchases and doorstep delivery. Some time back, online shopping used to be convenience and luxury- now it’s a necessity and something we can’t do without, just the way we can’t do without West Palm Beach Towing when faced with road inconveniences in that area. Most eCommerce stores today can’t keep enough stock.

Online retail is a booming business and if you have intentions of becoming a player, here are a couple of things you have to keep in mind.

Research on eCommerce Business Models

The first step towards any successful business launch is research. Don’t operate on uncertainties and assumptions. There is no universal business structure that will work for everyone. Before you can decide on what to sell, you need to understand the different business structures available. The structure of the business you choose will have an effect on your business. You can decide to sell products and make profits without necessarily touching the products through dropshipping. You can also choose a warehousing model and control your logistics and inventory. You can also decide to sell single products.

Validate the target market and product ideas

After you have identified the niche and the business model you plan to use, the next key step is to decide on the products you want to sell. But before you can do that, think about your market. You can’t expect people to buy your products if you don’t know those who are willing to buy from you. Understand who your ideal customers would be and what they are interested in. Create a store persona that matches the expectations of your customers and the products you will be selling.

Register your business

To start a successful business, you will need to create a brand that connects with your persona. Choose the colors and images that will make your brand. Choose a business name and register your company. Ensure you incorporate your business as there are legal protections and tax benefits associated with the same. Next step, choose your store name. It doesn’t necessarily have to be the same with a business name. Also ensure you get all your business licenses, employee identification number, and all other licenses.


Finalize your eCommerce business model

At this point, you should have a great idea of what your business will look like. You have an idea about your target market, your product niche, and the brand name. It would be a great time to work finalizing your brand. Work on your startup budget and other expenses. Determine the marketing approach you will use to get the word out there about your business.

Finally, work with developers to create your store. You will need to have a domain name and hosting so that customers can find you online. Ensure you choose a design that is compatible with eCommerce platforms. On your site, work on aspects such as your site’s loading speed, features, SEO, and payment gateways and give your customers seamless shopping experience.

Best Dog Breeds to Rear    

BulldogDogs are incredibly loyal animals that give us comfort, protection, and love. Just like the happiness and comfort we get by riding exotic cars such as those of or going on holiday at white sand beaches, we may equally get this comfort by owning a pet dog. So are you looking for a laid-back dog that is as happy relaxing at most as it would be playing in the pack, here are some good breeds you might consider?



Bulldogs are known for their gentle disposition. They have a lovable personality with their signature wrinkles. According to the stats from the American Kennel Club, bulldogs are one of the most popular dog breeds in America. They have a medium sized body that is strong and sturdy. As a dog owner, they may not be able to fit in your lap, but they’re comfortable relaxing by your side. Bulldogs require minimal grooming and exercising. They prefer to remain indoors or in warm shades.


Portuguese Water Dogs

The Portuguese water dogs have long lived and were originally bred for the purpose of herding fish, retrieve lost tackles as well as broken nets and act as couriers from ship to shore. These dogs are good for people with allergies and make an excellent companion. They are loving, intelligent, independent and very easy to train. These dogs also enjoy being petted. Most of them are friendly to strangers.

Bichon Frise

The Bichon Frise is one of the most popular dog breeds. This is particularly because they are such incredible dwellers in apartments. They are so cute and require minimal exercise. Bichons love being on the laps of the owner. Bichons are also very cheerful happy pups in almost any situation. These dogs love meeting new people. If you want to spend a day at the bitch, Bichons are without a doubt the right companion for you.



chihuahuaThe Chihuahuas are excellent city dogs because of their size. They are well known for being alert and are very much dedicated to their owners. They require minimal exercise as well as grooming. However, note that they can be quite sensitive to cold temperatures. They are very intelligent and always try to be bold in an attempt to protect their owners from an imminent attack.



Maltese are one of the most ancient toy breeds. They were bred to be sweet and are quite adoring to their owners. The Greeks are known to have erected tombs for Maltese dogs during the ancient times. During the Elizabethan times, the Maltese were viewed as the comforter and were believed to relieve pain and cure illnesses. These types of dogs can be extremely hypoallergenic. They are adorable with their silky coats that don’t shed.


German Shepherds

German shepherds are a relatively new breed that makes to be exceptional animals. They are courageous, incredibly loyal, obedient and eager to learn. These types of dogs excel in almost anything they do, and anything they are trained for. They are normally used as service dogs and police dogs. They are very good at locating drugs and human remains. The German Shepherds love their owners very much such that they suffer separation anxiety and become overly destructive when bored or left alone at home.





Easy Ways to Keep Your Dog Healthy

dogYour dog gives you a lot of love, loyalty, and friendship. In return, she totally counts on you to provide her with the basics such as food, shelter, water, safety, exercise, companionship and regular veterinary care. Just like you would take care of your business, as I do for, the same care is required to keep your dog in a top healthy condition. So what are the best ways to take care of your dog to ensure that it is healthy? Let’s find out!


Proper Diet

A proper diet is a priority for all kinds of pets. If you are a true pet owner, you understand the importance of feeding your dog properly. Pets always love being around people who take care and feed them. Consider a simple case of feeding a stray. If you feed a stray, it will with time develop and create an attachment with you. One of the greatest love you can give to your dog is proper diet. Doing so provides the dog with immense happiness and a sense of attraction.


Walk it Out

doggyYou need to get your dog out of the house, walk it and train it. While walking your dog, you create an opportunity to listen and understand it. Walking a dog creates many benefits as well. You get a chance to train it as well as keeping it healthy. Another advantage of walking your dog is breaking the monotony of getting restrained in one place in their house.


Routine Care

Routine care is very important if you are looking forward to keeping your pet healthy. Now that animals may not be able to communicate to us directly when faced with biological needs, it is important to have a vet in place to help us with the interpretations. It is very important for us to be caring and intuitive to dogs by feeding them better, scheduling regular visits to the vet, enabling exercise routines, administering them with essential health supplements and providing ample grooming.

Plenty of Exercises

Exercise for dogs is very important and range from basic exercises to intense ones. Exercises can range from daily walks to complex agility training. Some exercises are simple while others seem so exciting and challenging for your dog. When it comes to physical exercises for your dog, the importance of dog walking can’t be ignored. You should also switch between exercises. One time you hit the local walking or hiking trail while other times you practice over an obstacle course. Always try to keep things different and interesting.




Stimulate the Dogs Mind

Dogs are interactive and instinctual animals, and they are always looking for you to provide opportunities to test their abilities, wits, and experiences. You should strive to provide your dog with opportunities to explore their abilities. Try challenging the mind of your dog by practicing new tricks. Take your dog to new paths inclusive of your weekend errands. You can mix it up by bringing new things to smell or attempting difficult tricks.

How to Deal with an Aggressive Dog

Worth A Thousand Words: Flying DogAggression is the most prominent and severe problems dogs have to deal with. It is the leading reason why pet owners seek professional assistance from trainers, behaviorists, and veterinarians. Aggression in dogs occurs due to a myriad of reasons. It could happen when a dog is safeguarding their territory, protecting themselves or defending their offspring. In dogs, aggression may include a couple of aspects. It can start with a range of behaviors that generally act as warning signs and result to become an attack.

Signs of Aggression

A dog may show aggression to people by exhibiting some or a series of the following characteristics; Becoming very rigid and still, guttural bark that sounds so threatening or just lunging forward and charging at a victim. Aggression can also be portrayed through mouthing, muzzle punch, growling and showing teeth. A dog may also give the victim a quick nip that leaves no mark, a quick bite that tears the skin or just repeated bites in rapid succession.

Aggressive Classifications

Aggression in dogs may be classified in a couple of ways. To have a better understanding of attack, we have to look at the function or the purpose of aggression. If you view aggression using this matter, you can quickly determine what causes aggression in dogs.


Territorial Aggression

dog aggresionTerritorial aggression occurs when a dog tries to protect and safeguard its territory from an imminent threat or danger. Dogs bark and charge at people who are invading their lands. Other dogs also show territorial aggression towards other dogs or people encroaching into their homes.


Defensive Aggression

Defensive aggression is closely related to fear aggression. The only difference is the strategy that is adopted by the dog. Defensive aggression in dogs is motivated by fear and instead of the dog trying to retreat, it does all the best it can to defend itself. Dogs that portray high signs of defensive aggression equally have a mixture of fear and offensive traits.

Other forms of aggression in dogs include; protective aggression – which occurs when dogs are protecting one member of the group who seems to be in danger. Possessive aggression occurs when dogs are protecting their possessives such as food.

Fear aggression occurs when they are defending themselves from scary things. Another form of aggression is social aggression. Because dogs live in social groups, it means specific rules for themselves govern them. Dogs adapt to a particular type of respected hierarchical order that influences which member of the group gets what first.

Common health Issues Affecting Dogs

dog skinDogs are quite faithful companions and will always depend on us for excellent care. Dogs that are well cared have very few health issues. While no dog breed is immune to health problems, some breeds have more problems than others. Dogs get sick for some reasons. If you take the necessary care steps, you can keep your dog healthy for long. Though not all the times you should visit a vet, some other times you should. You should also see a vet occasionally to examine the overall wellness of your dog.

Dogs are prone to various health issues including obesity, arthritis, poisoning, parasites, vomiting among others.  Here are the common health issues that face most dogs.


Skin Issues

Dogs experience different skin issues. When you see your dog itching and scratching, those are typical signs that it is suffering from skin issues. The skin may appear to be inflamed, red, flaky or otherwise abnormal. There are a couple of reasons dog develop skin problems. Top of the reasons being parasites, allergies and more. If your dog is always chewing and scratching, you need to see a vet to examine it more.


Ear Infections

Ear infections cause a dog to shake its head or scratch the ears. Some other times, you might see some ear discharge or debris. Ear infections can be itchy and very painful. When left untreated, they can cause some severe damage to your dog. Ear infections may some other times accompany skin issues. If you notice that your dog is struggling from ear infections, see a vet immediately.



Dog vomitingA dog can develop vomiting for many reasons. If you notice your dog is vomiting, you don’t need to rush to a vet immediately, but instead observe and see how the trend develops. A dog may vomit due to toxicity, gastrointestinal blockage among other reasons. Another cause of vomiting might be as a result of dietary indiscretion. When your dog keeps vomiting, that’s when you need to see a vet.


Dental Diseases

Dental diseases, medically referred to as periodontal disease pose a severe concern for dogs. When you notice that your dog has bad breath, it might be a sign of imminent dental disease. Plague and tartar in the mouth of a dog carry dangerous bacteria that may cause the teeth and gum to wear out. At the worst case, bacteria may enter the bloodstream leading to serious health issues such as heart disease and kidney failure.


Best Pets to Keep for Your Home

dogsSmall pets come in different sizes and shapes and it may be difficult to determine which one is right for you and your family. When making your decision, you have to know that some pets need a lot of care while others do not necessarily need it. When choosing a pet, determine the time and effort you’re willing to put forward to become a pet owner. Here are some of the best animals you can keep in your home as pets;


Dogs have been part of us for a long time. They are regarded as man’s best friend. No animal has helped man in his adventure better than dogs have. In America, the average dog owner has 1.7 dogs. These animals have been domesticated for more than 14,000 years, way longer as compared to any other animal. People love dogs because of the way they are easy to train, the way they are faithful, loyal and their ability to go anywhere. They can protect your home from intruders and act as playmates for the entire family.



catsAn approximate of 38.9 Americans own cats, and this data is according to American Pet Product Association. By numbers, there are in excess of pet cats than dogs and the world in general, including Americans, love pet cats so much. Pet owners  like to have more cats per household, with this number being around 2.2. Cats can be easy to keep, and they do not need a lot of care as compared to other pets. They can exercise themselves and do not need to be walked outside.



Fish are the third most popular pets in American after cats and dogs. There are about 13 million households all keeping fish pet. Irrespective of the water you have, be it freshwater or saltwater aquarium, you will find it quite calming to watch fish pet swim around. Provided they have food and clean water; you can leave fish pets unattended with very minimal arrangements.  Additionally, having an aquarium is an excellent addition.


When we talk about birds, there are limitless options to choose from.  Birds are much more cost effective and easy to take care of, as compared to what they have to offer. Many birds can be as social just like cats and dogs. Actually, they are better to domesticate than most other pets, including rabbits. To keep birds, you will need to do outstanding research. They need a large cage with various toys and perches. Some of the best birds to keep as pets include; cockatiel, African Grey Parrots, Budgerigars, Cockatoos, Conures, Macaws and the Amazon Parrots. Birds are lovely and loyal pets, so consider having one today.


Gerbils are one of the animals that are great to watch. They spend most of their time on adventure digging and can be quite captivating. Due to their quickness and agility, young children may find them quite tricky to hold. The most exciting thing about them is their movements and search for adventure that makes it quite fun for young children to play with or watch.